Improve your positioning and brand awareness using the LinkedIn Ultimate Cheat Sheet

The “Sell” principle of the Career Strategy Framework is an important strategy to:

  • clearly position and communicate your value proposition
  • make it believable through specific achievements and references from others
  • increase your brand awareness through trusted connections

Use the LinkedIn Ultimate Cheat Sheet to improve your profile by making any adjustments that support your current career strategy.

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Know what you need to leave behind


This time of year is a perfect opportunity to reflect on life and identify aspects you want to change in 2016. Over the course of our life and each year we collect fond memories but also baggage that weighs us down from becoming the person we want to be or moving forward with the life we want.  My personal journey and reflection led to the definition of this “Know” principle a few years ago:

Know what you need to leave behind to make room for the new life you envision.

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Robert Waldinger: What makes a good life?

Robert Waldinger shares three important lessons learned on how to build a fulfilling, long life.  This extensive data-driven Harvard study reminds us what we already know but often fail to prioritize and invest in over the course of our career and life.

As I reflected on the wisdom shared by Robert Waldinger, it resonated with a few principles I have shared as part of the Career Strategy Framework:

  • Know what’s important – do your priorities and time include investing in relationships across your career and broader life? Many of us play multiple roles and there are often different relationship expectations for each of them.  What could we do in 2016 to exceed these expectations?
  • Know what you need to leave behind – challenging and painful relationships can impact your health and well-being.  Is there a relationship you need to leave behind in 2016 to realize a better life?
  • Know who to take this life journey with – the study reinforces how being in a secure, attached relationship can protect our brains and memory later in life.  What are you doing now to invest in that relationship of a lifetime?  What special or new events can you plan to reinvigorate the spark?
  • Connect – high quality social connections are critical to our health and well-being.  When your think about your typical weekly schedule are you making time to connect with people outside your work environment? The study also reinforced that loneliness kills – is there someone you can connect with today to bring hope and comfort?

We all know how important social connections are to our longevity and happiness.   Perhaps it’s because this fact is so simple and well understood that we often lose sight of it during the normal course of a busy work schedule.  We put off creating new and deepening existing relationships by justifying that we will get to it in the next week or so.  Perhaps it’s because a relationship is not as tangible as a work deliverable.

Relationships take time and there is no silver bullet to make our lives full of loving people.  As we embark on 2016 I encourage you to hone your “connectedness” skill with the hopes of advancing satisfaction in your career and life.  Happy New Year!