Improve your positioning and brand awareness using the LinkedIn Ultimate Cheat Sheet

The “Sell” principle of the Career Strategy Framework is an important strategy to:

  • clearly position and communicate your value proposition
  • make it believable through specific achievements and references from others
  • increase your brand awareness through trusted connections

Use the LinkedIn Ultimate Cheat Sheet to improve your profile by making any adjustments that support your current career strategy.


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What Are You Selling To Who and Why?

Choosing where and how to compete is the essence of competitive strategy for any business.  These same decisions are required for your personal career strategy and yet many people do not take a market-driven approach to decide where to apply their assets.  This is probably the most important strategy decision you make that will impact your degree of career success and fulfillment.  How quickly can you communicate what you are selling to who and why? Target With A Personal Value Proposition The key to career targeting is crafting a compelling personal value proposition that delivers a promise to a customer…

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Tell Your Career Strategy Story

Over the years as a manager at Microsoft I have always told my team members that I could not support their career unless I knew their story.   While we all know that we need other people to help us achieve success most people have a hard time telling their story.  These are often the people who see others achieving success and growing in their careers.    They see transitions and wonder if management is looking after them.  What they don't understand is that those people likely have a story that they have been executing against and sharing with others who can help the dream become reality. We have…

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