What Are You Selling To Who and Why?

Choosing where and how to compete is the essence of competitive strategy for any business.  These same decisions are required for your personal career strategy and yet many people do not take a market-driven approach to decide where to apply their assets.  This is probably the most important strategy decision you make that will impact your degree of career success and fulfillment.  How quickly can you communicate what you are selling to who and why? Target With A Personal Value Proposition The key to career targeting is crafting a compelling personal value proposition that delivers a promise to a customer…

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