The pandemic is driving dramatic shifts in demand for products and services, as well as unemployment for millions. This unique time period also creates an opportunity for creative, entrepreneurial-minded people.
If you are someone that is seeking additional income, more control, and freedom to express your unique persona, then a side hustle is a low-cost way to experiment.
This article shares five recommendations for anyone that has an awesome idea and wants to accelerate their journey to side hustle income.
The February post, “How to Find Product-Market Fit for Your Career“, is helpful for those of you that need a mental model to identify a target market and shape a career path that radiates your uniqueness.
My recent post, “Career Challenge #2: Design an Offer for Yourself and Side Hustle“, provides some tips on how to take an idea and translate that into a compelling product offer.
#1 – Read Chris Guillebeau’s Books
Master side hustler, Chris Guillebeau, has written the playbook through his series of books on the topic. I highly recommend Chris’ latest book, The Money Tree: A Story About Finding the Fortune in Your Own Backyard, that delivers the key points through a story that most of us can relate to. The lack of money is causing issues in our life, a day job that is not bringing out the best in us, and we need to find a way to make money quickly. I ordered the book but did not want to wait so I also purchased the audiobook. Last week I set off for a long hike through the woods listening to the story narrated by Chris himself. The audiobook is awesome.
I also recommend his book, Side Hustle: From Idea to Income in 27 Days. I bought the book back in 2017 and it accelerated my side hustle by following the 27 steps he outlines. The book also gave me a lot of good ideas for my website including writing an origins story, designing offers, and securing testimonials. By executing the easy and actionable steps of this cookbook, it will reduce your time to market and improve the likelihood of launching a product that customers want and need.
#2 – Learn from the Side Hustle School
Chris Guillebeau’s Side Hustle School website and podcast is a treasure trove of ideas and tools for people who want to learn how to create and grow a side hustle business. Each day covers a real-life story of a person that has realized success and how they did it. There are over 1,200 examples as of the time of this post. I can’t help but think after listening to some of these stories that “if they can do it, anybody can!”.
The “classroom” is new in 2020 and provides a weekly instruction that is intended to take people through the end-to-end process to envision, build, and launch a side hustle.
#3 – Learn Live Each Day How to Side Hustle
Join Chris Guillebeau’s YouTube channel for a live stream Monday-Friday at 12 noon US Eastern to get a daily dose of side hustle wisdom.
There is a “question of the day”, “lesson of the day” and “daily challenge”. Each episode is recorded so you can start from the beginning if you missed the start two weeks ago!
#4 – Technology
A website is an essential capability to monetize your idea. I have used WordPress with many different WordPress themes for more than 10 years. This site uses the “Extra” theme from Elegant Themes and it’s simply amazing given the ease of use and customization options. The product is unreal for the money, the docs are thorough and the support team is friendly and responsive. With purchase, you get the Divi and Extra themes, and plugins for email marketing and social sharing.
If you will be operating an online store, Elegant Themes has excellent integration with WooCommerce including many out of the box widgets. I highly recommend Elegant Themes to accelerate your time to market and have a site that looks great too.
I will be writing an “ultimate guide to side hustle tech” in the near future.
#5 – Accelerate Your Side Hustle
If you are someone that has an awesome idea but needs the expertise to accelerate the work required to get your business operational, look no further.
As a person who has a day job in product management, I know the effort and expertise it requires to design a compelling offer, acquire and configure the technology, and target offers to the right audience across various channels to generate sales. The technology hurdle alone is often what stands between the idea and income.
This is why I created the Side Hustle Accelerator that offers full suite expertise to get your business up and running quicker than going it alone. My goal is to teach you everything I know to accelerate your idea into income.
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I look forward to connecting with you.
Disclosure: Some of the links in this post are ‘affiliate links.’ This means if you click on the link and purchase the item, I will receive an affiliate commission.