Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins

Good to Great by Jim Collins is one of those classics that outlines how and why certain companies separate from the pack to become great. Collins’ material is always backed up by extensive research and real-world examples.  The Hedgehog Concept – the intersection of what you can be best in the world at, what drives your economic engine, and what you are deeply passionate about – is what drives the strategy that fuels good-to-great companies. Jim Collins’ website has many articles and resources about his time-tested work that has remained relevant over the decades.

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