Director of Product, Data

Phunware (Austin, TX)

Austin, TX | Sep 2016 – Present

  • Built Phunware’s data business from scratch to healthy targeted advertising revenues in 2018.
  • Envisioned, built and brought to market the Knowledge Graph product that unifies massive scale data into an open ontology that is used by brands to gain insight into audiences, optimize engagement and revenue.
  • Built Phunware’s blockchain-enabled data exchange that protects brands using verified mobile audiences and compensates consumers for the use of their data.
  • Responsible for data analytics platform strategy that processes 4-5B transactions/day using Kafka, Hadoop (Cloudera), Spark, Elasticsearch, Neo4j graph.
  • Drove product marketing strategy with web content, product collateral and campaigns to increase product awareness and pipeline.


Graymatter Strategy LLC

Austin, TX | Jan 2019 – Present

  • The mission of Graymatter Strategy is to help people reach their true potential through unique career strategy design.
  • Earned all 5-star reviews for career strategy workshops hosted by Airbnb Experiences.
  • Connected with over 3,400 people (over 10 years) to help them accelerate career impact.

Principal Data Scientist


Redmond, WA | Oct 2015 – Jul 2016

  • Optimized Microsoft support site ( using daily online experiments to simplify user journeys, increase usability and reduce engagement down the support funnel.

Director, Analytics


Redmond, WA | Oct 2008 – Sep 2015

  • Set product strategy and oversaw the engineering/operations of global data platforms that ran Microsoft businesses including partner program, sales, professional services, customer service and support ($50M/yr budgets, 10-50 team members).
  • Oversaw the strategic direction and operations of Microsoft’s Enterprise Data Warehouse (EDW) that delivered master data, integrated data and 150+ data feeds to businesses across the company.
  • Recognized as a career strategy thought leader through coaching 1000+ professionals and leaders at events across Microsoft using a self-authored framework.

IT Manager


Redmond, WA | Oct 2006 – Aug 2008

  • Led first integrated approach to engineering a next-gen partner platform ( that delivered key online services for engaging 60K+ global partner ecosystem

Director, Product Management

Aspen Technology

Seattle, WA | Oct 2002 – Sep 2006

  • Built a distributed data integration product (using TIBCO) and user experiences that seamlessly integrated point applications into scalable vertical business solutions.
  • Transformed product management and software packaging into a vertical enterprise solutions paradigm (AspenONE) that simplified selling and accelerated revenue.

Director, Global Solutions

Aspen Technology

Seattle / Chicago | Jan 1999 – Sep 2002

  • Led the product vision and data engineering of an enterprise data platform that enabled the world’s largest integrated chemical supply chain for BP Chemicals.
  • Contributed BP data platform designs and collaborated with product team to engineer the Aspen Supply Chain Connect product.



Data Science: statistics, machine learning, research design, visualization, Python, R, Hadoop/MapReduce, information retrieval

Data Engineering: data modeling (relational, dimensional, knowledge graph), data warehousing

Cloud Computing: Amazon, OpenStack, IBM, Microsoft, Cloudera


Software Engineering: web services, Java, .NET, HTML, CSS

IT Program Management: agile, waterfall, portfolio management


Product Management: product envisioning, roadmap planning, business case analysis, go-to-market, sales management

Product Marketing: web site content, lead gen, speaking at industry events, customer reference programs

IT Operations

IT Strategy: business and IT strategy alignment, roadmaps, business case analysis

IT Management: end-to-end responsibility of IT platforms including engineering, product management and operations

IT Consulting

P&L Management: pipeline development, resource management

Program Management: project portfolio management

Customer Relationship Management: customer satisfaction


Business Management: business model design, competitive analysis, customer relationship management, P&L management

Talent Management: career planning and professional development for staff, coaching leaders how to develop people.


Motto: “Anything is possible – just believe”

Strengths: strategic, achiever, learner, significance

Values: health, commitment, family, integrity, excellence

Philosophy: Essentialism, Stoicism, Minimalism

Brand: future-oriented, planner, passionate, collaborative, resourceful, mentor


Master of Information and Data Science
University of California, Berkeley
UC Berkeley School of Information

Master of Business Administration
University of California, Berkeley
Haas School of Business

Bachelor of Science, Electrical Engineering
Union College



Data Freedom: Help people take control of their personal data as a human right to increase privacy and disrupt exploitation.

Career Freedom: Influence the minds of 63K people on life’s most important decision – to pursue a unique career path that brings happiness and achievement.


  • Microsoft Six Sigma Green Belt